Full info on micromax management point of view initially the marketing strategy of micromax was totarget rural market they are basically.
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The swot analysis of micromax proves that the brand is here to stay and due to this strategy they created word of mouth which later on was.
Swot analysis - strategic management assignment on micromax.
Read this full essay on strategic management assignment on micromax table of contents 1 introduction 4 2 mission statement 4 3 vision statement 4 4. Micromax case study - operations management 1 in late 2007, when micromax decided to diversify from pco devices into the report: a case- study on the key strategic and operational issues faced.